Seminole County Entrepreneurs Changing the Local Scene

Seminole County is home to a dynamic group of entrepreneurs who are redefining the community through innovation, creativity, and dedication. From food and drink to art and wellness, these local visionaries are making an impact and inspiring others to follow their dreams.


1. John Hollerbach – Owner of Hollerbach’s Willow Tree Café

  • Industry: Food and Hospitality
  • Impact: John Hollerbach has created one of the most beloved restaurants in Sanford, serving authentic German cuisine with a welcoming atmosphere. Hollerbach’s has become a cornerstone of the local dining scene and a gathering spot for the community.
  • Fun Fact: John frequently organizes events that celebrate German culture, including Oktoberfest and Christkindlmarkt.
  • Learn More: Hollerbach’s Willow Tree Café

2. Lindsey Thompson – Founder of Salted Paper Studio

  • Industry: Arts and Crafts
  • Impact: Lindsey’s unique approach to handcrafted stationery and paper goods has gained a loyal following. Her designs often feature Florida-inspired themes, making them perfect for gifts or personal use.
  • Fun Fact: Lindsey teaches workshops to help others learn the art of printmaking.
  • Learn More: Salted Paper Studio

3. Jared Williamson – Owner of Deviant Wolfe Brewing

  • Industry: Craft Beer
  • Impact: Jared’s passion for brewing has turned Deviant Wolfe into a staple of the Sanford craft beer scene. Known for their innovative flavors and community-driven events, the brewery is a favorite hangout spot.
  • Fun Fact: Jared collaborates with local artists to design unique beer labels.
  • Learn More: Deviant Wolfe Brewing

4. Sophia Rivera – Founder of ZenFlow Yoga Studio

  • Industry: Health and Wellness
  • Impact: Sophia has created a tranquil space for residents to practice yoga and mindfulness. Her studio focuses on inclusivity, offering classes for all skill levels and hosting regular wellness retreats.
  • Fun Fact: Sophia frequently partners with local businesses to host pop-up yoga sessions in unique locations.
  • Learn More: ZenFlow Yoga

5. Marcus Bell – Owner of Bell’s Urban Farm

  • Industry: Agriculture and Sustainability
  • Impact: Marcus Bell is bringing the farm-to-table movement to Seminole County with his urban farm that supplies fresh, locally grown produce to restaurants and residents. His mission is to educate the community about sustainable farming practices.
  • Fun Fact: Marcus offers free tours of his urban farm to inspire the next generation of farmers.
  • Learn More: Bell’s Urban Farm

Why Seminole County Entrepreneurs Matter:

  • They Drive Innovation: Local entrepreneurs bring fresh ideas and solutions to the community.
  • They Support the Economy: Small businesses create jobs and stimulate economic growth.
  • They Build Community: Many local businesses prioritize giving back and fostering connections.

These entrepreneurs are shaping Seminole County’s future while honoring its roots. By supporting their businesses, you’re helping to grow a thriving, innovative community.

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Written by Catie Moore

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